As a fantastic pastry chef and caring mother, La Mère Poulard created delicious cakes and cookies that she offered to the children of visitors to Mont Saint-Michel. For over a century, the production of her biscuits remained limited to the hostel and Mont Saint-Michel.
In the food industry where brands are constantly competing on new inventions and modernization, Eric Vannier bet rather on authenticity, in keeping both traditional recipes and in maintaining packaging that carries the charm of the original vintage design.
Respect for traditional recipes and the rigorous selection of natural ingredients guarantee the impeccable quality of La Mère Poulard biscuits.
Since the beginning of 2016, La Mère Poulard biscuits have born the ‘Origine France Garantie’ logo – a privilege awarded to products made from 100% French ingredients.
Galettes, butter biscuits, shortbreads and cookies are sold in packets, mini sachets and the famous metal collector tins. Made in Brittany at bakeries in Saint-Étienne-en-Coglès – 25 kms from Mont Saint-Michel – the biscuits are on sale throughout France at hypermarkets (Monoprix, Carrefour, Casino, Auchan, Cora, Leclerc, Intermarché and Système U), supermarkets and mini-markets, department stores (Galeries Lafayette and Le Bon Marché), in all six La Mère Poulard shops, petrol station boutiques (Total, Shell and Esso), on Air France flights and on shopping websites etc.)
The recipes for La Mère Poulard biscuits have remained unchanged since 1888, one of the secrets behind their incomparable taste.
La Mère Poulard butter biscuits are deliciously melt in the mouth.
La Mère Poulard caramel galettes are golden and crisp.
La Mère Poulard shortbread is tasty and rich in flavour.
La Mère Poulard cookies are all-butter, with a texture and taste that can’t be beaten.
Cakes, shortbread, and cookies are sold in cases, bags and also in the famous metal collector boxes. Product manufacturing facilities in Saint-Étienne-en-Coglès in Brittany, 25kms from Mont Saint-Michel, the cookies are sold in many Outlets in France (Monoprix, Carrefour, Casino, Auchan, Cora Leclerc, Intermarché, Système U), supermarkets and convenience stores, department stores (Galeries Lafayette, Le Bon Marché), La Mère Poulard shops, Rest stops (Total, Shell, Esso), airline Air France, online shopping sites, etc …
The products at La Mère Poulard are complemented by a range of sweet and savory gourmet products.
All La Mère Poulard products are now exported to more than 70 foreign countries.
La Mère Poulard biscuits have been preparing for two years a wonderful new collection of metal boxes, cardboard boxes and cases to celebrate the 125 years of La Mère Poulard and the renewal of Mont Saint-Michel through the Maritime Restoration Project, the result of which will be officially opened to the public in 2015.
La Mère Poulard will greatly increase its cookie sales abroad with this new range of quality biscuits.
Besides the warm and reassuring image of La Mère Poulard, the brand is known for its strong values:
La Mère Poulard is a national brand in France but also an international brand with a strong image in Japan and more widely in Asia, North America and several European countries.
The spontaneous recognition rate and assisted brand varies from 65% to 92% (Air France, French and foreign clients combined) and over 85% in unaided awareness in France.