Eric Vannier, Group CEO of La Mère Poulard, wanted to write a new page in the beautiful story of the Group by developing La Mère Poulard restaurant concept as well as a café-bistro that would be the synthesis of the long-lived expertise of La Mère Poulard, the managerial talents of La Mère poulard group and the culinary genius of their team of chefs.
Eric Vannier wished to push the concept further by building a three-tier strategy to ensure an effective and dynamic mesh for the various activities of the brand La Mère Poulard:
These three concepts and three levels of activity are implemented in each country where the brand La Mère Poulard develops its presence.
La Mère Poulard restaurant offers great traditional recipes from the kitchen of La Mère Poulard inspired by the famous Mont Saint Michel restaurant in its original authentic and warm atmosphere. The cuisine in La Mère Poulard restaurants is authentic, traditional, simple, tasty and natural. The restaurant La Mère Poulard is a quality restaurant open to all with its moderate prices.
The café-bistro La Mère Poulard offers the simple and good recipes of La Mère Poulard and its delicious sweet treats that made his reputation in France and around the world in an authentic, warm and friendly atmosphere. The Cuisine proposed in the Bistro-Café La Mère Poulard is simple, tasty and natural. Cafe La Mère Poulard is a friendly and quality accommodation accessible to all thanks to its moderate prices.
With these strategic directions, Eric Vannier aims to make the Group La Mère Poulard an example of French international success.
In building many partnerships abroad, Eric Vannier has enabled the Group La Mère Poulard to open its first franchise in Asia. The first restaurant was opened in Japan with great success and a plan to open 30 restaurants and 120 bars in the coming years is underway. In Taiwan, where the first 2 cafes opened in Taipei, the Group intends to launch five restaurants and thirty more cafes. In Korea, after the opening of the first La Mère Poulard restaurant in 2014, a plan to open 35 restaurants and 80 cafes is also in the works.
The La Mère Poulard brand is currently being developed in the following countries: China, Singapore, Malaysia, Thailand, the Philippines, Indonesia, the United Arab Emirates, Qatar, Oman, Kuwait, Saudi Arabia, Luxembourg, Belgium, Switzerland, Germany, Great Britain, Australia, South Africa, Russia, the United States, Canada and Mexico.